[vc_row kd_background_image_position=”vc_row-bg-position-top”][vc_column][rev_slider slidertitle=”Fact File – Preference” alias=”fact-file-preference”][/vc_column][vc_column][vc_empty_space height=”50px”][/vc_column][/vc_row][vc_row equal_height=”yes” kd_background_image_position=”vc_row-bg-position-top”][vc_column width=”1/2″ offset=”vc_hidden-lg”][vc_column_text]
Aussies prefer reading printed books (50%) compared to 12%
e-reader, 15% mobile or tablet, 12% laptop
or desktop.
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In 2007, Amazon released the Kindle, its first e-reader and it sold out in 5 1/2 hours. It was predicted this would be the end of paper books. The volumes figures were concerning, however consumer reading preference prevailed. Across the first eight months of 2020, book sales across adult fiction increased by 12% from prior year. With Nielsen BookScan reporting a 35% increase in paper books sales in the week prior to lockdown and now stabilising to a double digital annual growth. The 2021 Toluna and Two Sides study showed that our preference for paper books continues, with 50% of Australians preferring printed books over other channels.
[/vc_column_text][/vc_column][/vc_row][vc_row equal_height=”yes” kd_background_image_position=”vc_row-bg-position-top”][vc_column width=”1/2″ offset=”vc_hidden-md vc_hidden-sm vc_hidden-xs”][vc_column_text]
Aussies prefer reading printed books (50%) compared to 12% e-reader, 15% mobile or tablet, 12% laptop or desktop.
[/vc_column_text][vc_single_image image=”4115″ img_size=”400×400″ alignment=”center”][/vc_column][vc_column width=”1/2″ offset=”vc_hidden-md vc_hidden-sm vc_hidden-xs”][vc_column_text]In 2007, Amazon released the Kindle, its first e-reader and it sold out in 5 1/2 hours. It was predicted this would be the end of paper books. The volumes figures were concerning, however consumer reading preference prevailed. Across the first eight months of 2020, book sales across adult fiction increased by 12% from prior year. With Nielsen BookScan reporting a 35% increase in paper books sales in the week prior to lockdown and now stabilising to a double digital annual growth. The 2021 Toluna and Two Sides study showed that our preference for paper books continues, with 50% of Australians preferring printed books over other channels. [/vc_column_text][/vc_column][vc_column][vc_empty_space height=”50px”][/vc_column][/vc_row][vc_row full_width=”stretch_row_content_no_spaces” equal_height=”yes” kd_background_image_position=”vc_row-bg-position-top” el_class=”factfilefactsrow”][vc_column width=”1/6″][/vc_column][vc_column width=”2/3″][vc_tta_pageable no_fill_content_area=”true” autoplay=”5″ active_section=”1″ pagination_color=”black” el_class=”factfilefacts” css=”.vc_custom_1637108237786{background-image: url(https://www.lovepaper.org.au/wp-content/uploads/2021/11/LVP_Quotation.png?id=4861) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: contain !important;}”][vc_tta_section title=”Section 1″ tab_id=”1632371877233-b6c37007-77b7″ el_class=”factfilefactstext”][vc_column_text]
78% of Australians believe consumers should be given the choice of how to receive their bills and statements.
Toluna and Two Sides, 2021
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66% report they take more action to addressed mail than online advertising.
Toluna and Two Sides, 2021.
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With digital fatigue a real
thing in 2021 and with cynicism growing, with many Aussies concerned about ‘big brother’ and cyber-security, paper is still the preference for many Aussies. Consumers should be given the choice as to how they receive bills and statements
and as a collective, 61% of us don’t believe we should be charged more for paper bills
or statements.
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People are concerned about their health and overuse of digital devices causing headaches, eye strain,
sleep deprivation. Says 50% feel they spend too much time on electronic devices.
For the record, we think both have a place! It’s not a print v online discussion, but we also think it’s important to know the facts and according to Aussies, 60% of Australians report they do not pay attention to online advertisements and 66%
report they are more likely to take action when receiving
printed mail.
[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row equal_height=”yes” kd_background_image_position=”vc_row-bg-position-top”][vc_column offset=”vc_hidden-md vc_hidden-sm vc_hidden-xs”][vc_empty_space height=”50px”][vc_row_inner equal_height=”yes” gap=”20″ kd_background_image_position=”vc_row-bg-position-top”][vc_column_inner width=”1/2″][vc_column_text]With digital fatigue a real thing in 2021 and with cynicism growing, with many Aussies concerned about ‘big brother’ and cyber-security, paper is still the preference for many Aussies. Consumers should be given the choice as to how they receive bills and statements and as a collective,
61% of us don’t believe we should be charged more for paper bills or statements.[/vc_column_text][/vc_column_inner][vc_column_inner width=”1/2″][vc_column_text]People are concerned about their health and overuse of digital devices causing headaches, eye strain, sleep deprivation. Says 50% feel they spend too much time on electronic devices. For the record, we think both have a place! It’s not a print v online discussion, but we also think it’s important to know the facts and according to Aussies, 60% of Australians report they do not pay attention to online advertisements and 66% report they are more likely to take action when receiving printed mail.[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row kd_background_image_position=”vc_row-bg-position-top”][vc_column][rev_slider slidertitle=”Fact File Footer” alias=”fact-file-footer”][/vc_column][/vc_row]