Consumer Packaging Preferences

Results of a recent Australian survey by Toluna reveal that paper-based packaging is favoured for being better for the environment, as consumers become increasingly conscious of their packaging choices. A survey of Australian consumers, conducted by industry campaign Two Sides and independent research company Toluna, sought to understand consumer preferences, perceptions, and attitudes towards packaging. [...]
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‘Going Paperless’ May Not Be The Answer Consumers Are Looking For

Fair and balanced representation of paper and paper products is being scrutinised as marketers are being challenged with unsubstantiated claims against the environmental such as ‘go paperless’ or ‘go green’. It appears that not only does paper have a strong social and environmental argument – renewable, recyclable, carbon storing, high employer – but in recent [...]
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