All posts tagged: Sustainability

‘Going Paperless’ May Not Be The Answer Consumers Are Looking For

Fair and balanced representation of paper and paper products is being scrutinised as marketers are being challenged with unsubstantiated claims against the environmental such as ‘go paperless’ or ‘go green’. It appears that not only does paper have a strong social and environmental argument – renewable, recyclable, carbon storing, high employer – but in recent [...]
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